Marketing expertise. At a fraction of the cost.
Providing data-driven Marketing leadership solutions to emerging Food & Beverage companies, customized to fit their needs.
Take your company to the next level with the right Fractional Chief Marketing Officer
Experience
- Over 15 years of marketing experience in the Food & Beverage industry
- Led Marketing Teams for multiple companies with over $100M in Revenue
- Specializing in challenger brands with $1MM to $10MM Marketing budgets
Impact
- Achieved #2 share within first year of launch for two different brands
- Utilized “test-and-learn” approach to start small and scale winning campaigns – growing share profitably
- Effie Award winner for Small budgets
Approach
- Classically trained in Brand Management techniques
- Certified Digital Marketer from American Marketing Association
- Proven Marketing process – Functional Marketing® Framework
How to know if you need a Fractional CMO?
- You are running your marketing team instead of being the CEO
- You’re not using proven marketing systems or frameworks
- You don’t know how to measure your marketing and are not sure if it’s working
- You’re not sure what campaigns to have your marketing team try next
- You don’t have your customer journey mapped out, or clear KPI’s for your campaigns
- You can’t keep up with the latest marketing trends or tactics
- You need agency support but you’re not sure who to use or how to hire an agency
What is a Fractional CMO?
A Fractional CMO is the part-time executive who runs your marketing team and is responsible for all of your marketing outcomes.
A great Fractional CMO will find out what your goals are and what has worked so far, and create a comprehensive marketing plan to achieve those goals.
Along the way, they will make sure your team is performing well and in good spirits. They’ll also put in the systems and processes to make your marketing department a reliable asset to your company.
That’s what I do for Food & Beverage companies. I’d love to hear what your goals are… and help you reach them with marketing that gets results.